Leading supplier of equipment & measurement systems, certification & calibration services, cost & infrastructure optimization and converging services platform development services
Sales Development Manager – Rome, Italy – Jan 2008 to Jan 2010
Hired to supervise the company’s Wireless & Wireline solutions strategy aimed at reducing customer churn and enhancing revenue retention by improving customer service levels and optimising product migration opportunities. Accountable for all financials centred on the internal return rate and positive cash flow for project expenditures
Developed network expansion plans in growth areas and successfully created and implemented a marketing strategy to lead ‘underwater’ investments back to a positive ROI
- Significantly improved the performance of the business development sales team, increasing the company’s market share
- Increased sales turnover by c. 30% adding EUR €1M of revenue during the first half year and establishing a solid path for continued sales growth.
- Strengthened the company portfolio introducing market-leading products to the broadcast market